Tourism Marketing & Product Development (Diploma)

Program Details  
This course trains students to plan, develop and market tourism products and services. Subjects covered include sales and marketing, coaching and managing staff, managing projects, finance and budgeting, implementing and monitoring business systems and tourism law. This course is designed to equip students with supervisory and management level skills for the Travel and Tourism industry with a focus on planning and marketing of tourism products and services.

Qualifications Available in this Program

• Diploma of Tourism - Marketing & Product Development
  

Program Components & Pathway

This program can include multiple courses and different entry and exit points providing students the flexibility to begin at the most suitable stage and continue studying till they reach their desired outcome.


General Entry Requirements and Pre-requisites

Entry at Diploma level requires the equivalent of Australian Year 12 with passes in English; however, the course length is 18 months for direct entry. Or you can enter by completing the Certificate III in Tourism - either the Tour Wholesaling or International Retail Travel Sales stream. Entry at the Certificate III level requires the equivalent of Australian Year 10 with passes in English & Maths; however, the Diploma will only take 12 months after completion of the Cert III.


Career Outcomes

Depending on the specialisation at Cert III level, graduates can gain employment as a domestic/international travel consultant, wholesale operations consultant, reservations sales agent, inbound tour coordinator, a visitor information officer, tour guide or administrative staff at a theme park and with suitable experience an operations manager, tourism manager, product manager or marketing manager. Graduates, with experience, can seek employment in senior positions such as Business Development, Marketing, Product or Tourism Manager.


Further Study & University Options

Successful completion of this Diploma may allow students to continue further studies at university in related subjects. Please contact your specific university of interest for more details on entry.

Back to TAFE of Western Australia

To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.