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Public Relations (Certificate IV to Diploma)
This course provides students with the skills and knowledge to plan, develop, put into place and present communication strategies for an organisation. Students learn to prepare public relations campaigns, develop a media plan, plan and manage events and establish business networks.
Summary
| 6 months to 1 year of full-time study | |||
| Northbridge | |||
| Central TAFE | |||
| February and July | |||
Qualifications Available in this Program (depending on your entry & exit points)
- Certificate IV in Business - Public Relations
- Diploma of Public Relations
General Entry Requirements and Pre-requisites
Entry into the Certificate IV requires the equivalent of Australian Year 12 with passes in English or completion of any Certificate III in Business.
What You'll Learn in Each Course
This program trains students to plan, develop, put into place and evaluate information and communication strategies that present an organisation to their public clients and other stakeholders. Students learn skills that enable them to prepare public relations campaigns, write effectively for public relations purposes, and manage special public relations issues such as product recalls and legal situations. Students will learn how to source, monitor and assess research data, and control the financial and other operations of a public relations practice.
Work Experience, Activities & Events
With a 2 week work experience component you will be able to put into practice all the skills and knowledge you learn at TAFE. This course was specifically designed for students wishing to enter the public relations industry in either the pubic or private sector.
Career Outcomes
Depending on the stage of completion, graduates can enter various roles in Public Relations & Corporate Communication including becoming a Public Relations Officer.
Further Study & University Options
Successful completion of this course may allow students to continue further studies at university in related subjects. Please contact your specific university of interest for more details on entry.
Back to TAFE of Western Australia
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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