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Master of Management (Marketing)

DURATION: 1.5 years full time

ENTRY POINTS: February/July/November

LOCATION: Brisbane, Gold Coast, Melbourne, Sydney, Rockhampton

The Master of Management (Marketing) caters for students seeking specialist, postgraduate marketing, education and training which will provide them with excellent scope to operate as marketing professionals in today's global business environment. The program combines a comprehensive range of marketing management courses with opportunities to choose electives from other fields of interest.   Graduates boost their career options in middle or top management positions in industry, commerce or government in core areas of marketing. The program enhances the careers of marketing professionals and entrepreneurs, new product developers, product managers and advertising executives.

Within this program you will study one compulsory course in marketing management and five marketing-related courses covering fields such as global marketing, buyer behaviour, market research and Internet and electronic marketing. Courses within the Master of Management (Marketing) cover content such as techniques and strategies needed to incorporate the marketing concept into the framework of world markets, models and frameworks of consumer decision-making and the effects that various individuals and external influences may have on their actions and decisions.  You will also examine the promotional function and its role in an organisation's marketing program.

What am I studying?

Business underpins every sector of our economy and is fundamental to all industries. We rely on business for our jobs and prosperity.  In today’s competitive employment market, tertiary education skills in business are in high demand.

There are no limitations to where a business degree can take you. Business graduates gain superior communication skills and have in-depth knowledge of their area of interest. They have transferable skills that allow them to work successfully in a number of professions within a variety of organisations.

A business degree can take you all over the world, both throughout your study and when seeking employment. Tertiary-qualified business graduates may be able to gain professional accreditation in a number of fields that allow them to work abroad. If you want to learn how business works, to think, strategise and manage – a business degree may help get you there.

Why Study Master of Management (Marketing) at CQUni

CQUniversity’s postgraduate business programs are designed to expand and build on your existing expertise and skills, in turn equipping you with everything you need to advance your career or shift it in a new direction.

We understand that both your professional and personal life is already busy, so we offer a flexible learning environment where you can combine your study with your career and lifestyle.  We do this by providing you with a choice of on-campus or distance education study options in either full-time or part-time modes, so you can tailor your study to suit your individual needs.

Our core business programs offer you a choice of specialisation – namely in human resource management, international business, engineering and marketing management, all of which are accredited with relevant industry bodies.   Whatever program you choose, you can be rest assured that it will be up-to-date and relevant to the latest industry practices, and will be delivered by some of the finest and most experienced lecturers and academics in the field.

At CQUniversity our aim is to help you achieve your personal and professional goals.  So whether you are looking to boost and widen your career prospects or to satisfy a desire for further learning, CQUniversity can deliver everything you need for a successful career.

Prerequisites

Entry requirements for the Master of Management (Marketing) include:

  • Two years current work experience, plus a bachelor degree in any discipline from an Australian university or college, or equivalent; or
  • An honours degree in any discipline from an Australian university or college, or equivalent; or
  • A CQUniversity GraduateDiploma of Management, or equivalent.

Career Opportunities

Graduates boost their career options in middle or top management positions in industry, commerce or government in core areas of marketing. The program enhances the careers of marketing professionals and entrepreneurs, new product developers, product managers and advertising executives.

Program Structure

You must complete 9 courses (72 units of credit) to graduate with the Master of Management (Marketing).

These courses will include:

  • 1 compulsory course;
  • 5 marketing related courses (chosen from those listed for this program); and
  • 3 elective courses chosen from the Faculty of Arts, Business, Informatics and Education Postgraduate Electives page, provided prerequisites have been met.

 

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