Master of Communication(Business)
The Master of Communication (Business) is a unique degree, offered jointly by the School of Communication and Media and the School of Business. Postgraduate students specialise in both communication and business with a core of postgraduate subjects plus two specialist majors: one from the School of Business and one from the School of Communication and Media. Communication specialist majors include Advertising, Corporate Communication and Public Relations. Business specialist majors include Marketing, Finance and International Business.
On completion of this program students will develop an understanding of the acquisition of knowledge and basic research and statistical methods, fundamental concepts of communication as they apply to organisations married with the marketing imperatives of business organisations. Students develop skills in two related specialist areas, blending communication or advertising or public relations with business or marketing or finance.
The Master of Communication (Business) is designed to equip students with knowledge and experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and business imperatives. Many students will undertake a postgraduate level internship as a capstone to their degree and a stepping stone to their career.
Completion of an undergraduate degree program at an approved institution with a record of performance at least at Credit (65%) level, subject to the decision of the Dean or designate.
Most students undertake four subjects per semester (equivalent to 40 credit points). You may, however, enrol in fewer subjects and extend your degree over a longer period.
Bond's Teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Work Experience and Internships
Some students without practical workplace experience, or with workplace experience in a field different from their studies, choose to undertake an internship as part of their degree.
This intensely practical professional development approach fosters graduates who are ready, willing and able to hit the ground running and make an immediate impact in the workplace.
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