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Marketing (Certificate IV to Diploma)
This program provides students with the skills and knowledge to promote and sell products and services. Students learn about marketing principles and research, identifying market opportunities, profiling the market, analysing consumer behaviour, target marketing and implementing a marketing mix.
Summary
| * Please check full details below... | |||
| 6 months to 1.5 years of full-time study | |||
| In Perth - Joondalup, Northbridge, Fremantle, Thornlie and Midland offer the Cert IV & Diploma. | |||
| West Coast, Central, Challenger, Swan | |||
| A$4,950 per semester or A$9,900 per year | |||
| February and July (except Fremantle which has Feb intakes only and Midland which has a Feb intake only for the Diploma) | |||
| Graduates of Challenger (Fremantle) will be able to enter the Bachelor of Commerce (Marketing) at Notre Dame or Murdoch universities in W.A. Graduates of West Coast (Joondalup) will be able to enter a range of Bachelor degrees at Edith Cowan university.* | |||
| Up to 12 months credit at Notre Dame or Murdoch is available for Challenger graduates and 6 unit exemptions at ECU for West Coast graduates.* | |||
Qualifications Available in this Program (depending on your entry & exit points)
- Certificate IV in Business - Marketing
- Diploma of Business - Marketing
General Entry Requirements and Pre-requisites
Entry into the Certificate IV requires the equivalent of Australian Year 12 with passes in English or completion of any Certificate III in Business.
What You'll Learn in Each Course
The Certificate IV provides training in how to promote and sell products or services, including the marketing of existing products and developing markets for new products or services. Students learn about marketing principles and research, identifying market opportunities, profiling the market, analysing consumer behaviour, target marketing and implementing and monitoring the market mix (the blend of product, price, place and promotion).
The Diploma further develops skills in sales and marketing as well in management. Students learn to evaluate marketing opportunities, establish and adjust the marketing mix (the blend of product, price, place and promotion), develop a marketing communications plan, implement a marketing solution, and review marketing performance. Completion of this qualification will give students the required skills to work in marketing departments across a range of diverse organisations.
Career Outcomes
Depending on the stage of completion, graduates can work in sales and marketing positions, and, with suitable experience, become a sales manager, product manager or marketing manager.
Further Study & University Options
Graduates of the Diploma at Challenger TAFE (Fremantle) can enter the Bachelor of Commerce (Marketing) at Notre Dame University with credit of up to 12 months. They can also enter the Bachelor of Commerce (Marketing) at Murdoch University and receive credit of up to 12 months.
Graduates of the Diploma at West Coast TAFE (Joondalup) can enter into one of the following single major Bachelor degrees at Edith Cowan University (ECU) with credit of up to 6 unit exemptions: Business, Social Sciences (Leisure Management), Social Sciences (Sport Management), Tourism Management, Hospitality Management, e-Commerce, e-Business, Business (Hospitality, Wine, Tourism and Regional Enterprise).
Graduates of other Colleges may be able to continue in further studies at university in related subjects. Please contact your specific university of interest for more details on entry.
Back to TAFE of Western Australia
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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