Diploma of Marketing

This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.

Duration: 30 weeks (CRICOS Duration 38 weeks)

Location: Adelaide, Brisbane, Melbourne and Sydney

Course Structure

Stage 1

Implement and monitor marketing activities
Identify and evaluate marketing opportunities
Establish and adjust the marketing mix
      
Stage 2

Plan market research
Interpret market trends and developments
Develop a media plan
      
Stage 3

Evaluate and recommend advertising media options
Plan direct marketing activities
      
Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

Delivery Methods

This course includes a variety of delivery methods including:

    Demonstrations
    Classroom Instructions
    Practical Activity in a Commercial Workplace
    Group Work
    Practical Tasks
    Projects or Case Studies
    Guest speakers
    One-to-one mentoring
    Debates
    Work based research tasks
    Workshops
    Computer based tasks

The Next Step

Upon successfully completion of this qualification, students will be eligible to apply for entry to the Advanced Diploma of Marketing.

Graduates without prior work experience would expect to find employment as a Marketing Trainee, Marketing Assistants, Assistant Product/Market Managers and Sales Representatives.

Graduates with related work experience may find marketing roles such as Marketing Manager, Product Manager or Marketing Director.

Back to Carrick Education

To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.