Certificate IV in Marketing

DURATION: 9 months full time

ENTRY POINTS: January, February, March, April, May, July, August, September, October

LOCATION: Sydney

UNIT DESCRIPTION
400 hours off-the-job class room based training and integrated independent projects Qualification Requirements: 12 units: 1 core unit, and 11 elective units

Subject Name: Customer Service and Presenation
This subject involves the study of managing good relationships with customers. This subject will provide knowledge and skills to identify customers’ needs and how to satisfy their needs in an effective way. In this subject you will learn about strategies to promote effective customer relationship, how to communicate effectively with customers, interact with people belonging to different cultural backgrounds, selecting an appropriate communication channel, and how to overcome barriers to communication.

This subject consists of 3 competency units:

BSBCUS402A Address customer needs
This unit describes the performance outcomes, skills and knowledge required to manage the ongoing relationship with customers, which includes assisting the customer to articulate their needs, meeting customer needs and managing networks to ensure customer needs are addressed.

BSBCUS403A Implement customer service standards
This unit describes the performance outcomes, skills and knowledge required to contribute to quality customer service standards, and to support personnel to implement customer service standards and systems within the organisation.

BSBCMM401A Make a presentation
The unit describes the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Subject Name: Analyse Consumer Behaviour
This subject involves the study of identifying a potential overseas market for marketing activities, analyse consumer behaviour for the particular market and conduct market research in order to penetrate and develop marketing strategies. Under this subject you will learn about identifying a potential market for business, knowledge about conducting market research and evaluate consumer behaviour.

This subject consists of 3 competency units:

BSBMKG401B Profile the market
This unit describes the performance outcomes, skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop marketing positioning strategies.

BSBMKG402B Analyse consumer behaviour for specific markets
This unit describes the performance outcomes, skills and knowledge required to analyse consumer behaviour to target marketing to specific markets and specific needs.

BSBMKG408B Conduct market research
This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies and report on findings.

Subject Name: Marketing Activities and Promotion
This subject involves the study of all aspects of basic marketing activities. Under this subject you will learn about marketing mix and promotional mix. This subject will enable you to select a marketing mix and promotional mix for a target market. Also it will helps you to evaluate and review the promotional activities.

This subject, consists of 2 competency units:

BSBMKG413A Promote products and services
This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

BSBMKG414A Undertake marketing activities
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities.

Subject Name: Commercial Law and Workplace Safety
This subject provides knowledge and skills about legal matters related to operating a business. It provides knowledge and skills to maintain a healthy and safe work environment. Under this subject you will learn about an organisation’s commitment towards implementing and monitoring Occupational health and safety programs. It also provides knowledge about preparing documents in forming business enterprises.

This subject, consists of 2 competency units:

BSBOHS407A Monitor a safe workplace
This unit describes the performance outcomes, skills and knowledge required to implement and monitor the organisation’s occupational health and safety (OHS) policies, procedures and programs in the relevant work area to meet legislative requirements.

BSBLEG407A Provides support in Commercial Law matters
This unit describes the performance outcomes, skills and knowledge required to prepare documentation and to assist with commercial law matters such as incorporation, charges and the sale of shelf companies.

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