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Bachelor of Design

Program summary
QTAC code: 011191
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation: BDes
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Total units: 288
Recommended prior study: English
Commence: Semester 1 or Semester 2
CRICOS code: 063015E

 

Program overview
This professionally oriented program offers practical and theoretical studies in print design, online media, and 3D design, including modelling and animation. Students are taught in small workshop groups and those enrolled in courses which require the use of computers have 24-hour access to dedicated computing facilities. The program allows study to be combined with courses in advertising, public relations, journalism, communication studies, creative writing, marketing or other areas, which allow students to pursue individual interests.

 

Career opportunities
Knowledge and skills acquired through the Bachelor of Design are transferable across many sectors such as government, education, the arts, commerce, media, and industry. Depending on courses selected, opportunities may include advertising, graphic design, information visualisation, interpretive design, 3D modelling, animation, rapid prototyping, multimedia design and development, packaging, publishing, visual communication, and web design.

 

Program structure

 

Core courses

 

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

 

Introductory courses

 

CMN102 Communication Theory and Practice
DES101 Visual Literacy: Design Principles and Practice
DES102 Ways of Seeing: Understanding Images
DES103 Digital Photographic Practice
DES104 Visual Worlds: An Introduction to Arts and Design History
DES105 Introduction to Design
DES106 Typography

 

Advanced courses
CMN213 Editing for the Communications Professional

 

Plus select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:

 

Graphic design:

 

DES211 Graphic Design A *
DES212 Graphic Design B *
DES213 Graphic Design C *
DES214 Graphic Design D *
DES215 Graphic Design E (internship/project) *
DES216 Graphic Design Portfolio *

 

e-Media:

 

DES221 e-Media A *
DES222 e-Media B *
DES223 e-Media C *
DES224 e-Media D *
DES225 e-Media E (internship/project) *
DES226 e-Media Portfolio *

 

3D design:

 

DES231 3D Design A
DES232 3D Design B
DES233 3D Design C *
DES234 3D Design D *
DES235 3D Design E (internship/project) *
DES236 3D Design Portfolio *

 

Electives courses

 

Select 4 elective courses. It is recommended that students consider selecting courses from 1 of the following areas: Advertising, Communication Studies, Public Relations.

 

Course substitution: the GO (Global Opportunities) Program

As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes
1. No more than 10 introductory courses are to be completed, including core courses, in the Bachelor of Arts (Design and Communication).
2. No courses may be counted towards more than one major or one minor.
3. Some of the required introductory courses count towards some majors and minors.
4. A maximum of 6 Business or Science, Health and Education courses (76 units) can be included in the Bachelor of Arts (Design and Communication).
5. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
6. Refer to the Academic Rules.
7. Refer to explanation of terms.
8. Refer to the recommended enrolment patterns.

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