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Bachelor of Communication (Public Relations)
Program summary
QTAC code: 011141
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation: BComn(PR)
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Total units: 288
Recommended prior study: English
Commence: Semester 1 or Semester 2
CRICOS code: 058123K
Program overview
Public relations specialists assist business, government and non-profit organisations to develop and maintain mutually beneficial relationships with clients, consumers, media, financial donors, employees and other stakeholders. The Bachelor of Communication (Public Relations) provides students with the theoretical understanding and practical skills required to work as a public relations professional across a range of industries.
In addition to specialist public relations courses, students study courses designed to develop advanced communications skills, including marketing and creative writing. A minor in marketing is available as part of the program, or students may select a minor in another area of interest.
Career opportunities
The Bachelor of Communication (Public Relations) may lead to opportunities in areas including advertising, corporate communication, marketing, public relations roles in business, government and non-profit organisations and tourism.
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Introductory courses
4 required courses:
BUS105 Marketing Theory and Practice
CMN102 Communication Theory and Practice
CMN110 Australian Media Industries: Introduction to Communication Studies
CMN120 Introduction to Public Relations
Plus select 1 introductory Arts and Social Sciences course from an area of study other than Communication
Advanced courses
8 required courses:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN231 Communication Campaign Planning
CMN248 Creative Advertising
MKG210 Consumer Behaviour
MKG220 Promotions Management
Plus select 3 courses from:
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN235 News Writing: Print and Broadcast
CMN237 Writing for the Web
CMN243 Production Workshop (Professional Communication)
CMN249 Advanced News Reporting
CMN251 International Communication
CMN273 Internship/Research Project (Professional Communication)
Elective courses
Select 6 elective courses. It is recommended that students utilise electives to complete an additional minor from one of the following areas:
3D Design
Advertising
Australian Studies
Communication Studies
Counselling
Creative Writing
e-media Design
Environmental and Planning Studies
Graphic Design
Historical Studies
Human Services
Indonesian
Italian
Japanese
Journalism
Justice Studies
Legal Studies
Politics and International Relations
Psychology
Public Policy
Public Relations
Social and Community Studies
Sociology
Course substitution: the GO (Global Opportunities) Program
As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes1. No more than 10 introductory courses are to be completed, including core courses, in the Bachelor of Arts (Design and Communication).
2. No courses may be counted towards more than one major or one minor.
3. Some of the required introductory courses count towards some majors and minors.
4. A maximum of 6 Business or Science, Health and Education courses (76 units) can be included in the Bachelor of Arts (Design and Communication).
5. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
6. Refer to the Academic Rules.
7. Refer to explanation of terms.
8. Refer to the recommended enrolment patterns.
Back to University of the Sunshine Coast
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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