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Bachelor of Business

DURATION: 24-36 months full time

ENTRY POINTS: March, July, November


The program has been developed to educate business professionals with a broad foundation in the business of business who are at the cutting edge in high demand areas of Information Systems Management and well equipped in the range of generic skills essential in business decision-making; and, to include an international perspective to its courses by capitalising on the knowledge, strengths and experiences that Kent students, who are drawn from numerous countries across the globe, bring to the course and to their fellow students. It is the combined focus on the education of future decision-makers guided by a strong business foundation supported by specialty knowledge and on an international perspective on business,that are the distinguishing features of a Kent Business degree and differentiates it from courses available elsewhere.

The Bachelor of Business (BBus) can lead to a wide variety of business career options to prepare new professionals for executive positions in the fields of service, manufacturing, trading, IT, logistics or marketing industries.

Unit Description 10 CORE UNITS

BCOM 101 Business Communication
This unit explains the importance of effective communication in business, and it provides the knowledge needed to develop effective business writing skills, presentation skills and analytical skills.

MAMT 102 Management Principles
This unit introduces management theories and the functions of management. It provides an opportunity for students to understand stakeholders' roles in managing organisations and a range of techniques for solving managerial problems.

MARK 103 Marketing Principles
This unit explains the basic marketing concepts. It also provides the knowledge for students to use appropriate variables to segment a market, to evaluate and select an appropriate target market and to develop a marketing mix and strategy for a chosen target market.

QMTH 104 Quantitative Methods
The unit is designed to introduce and develop students understanding of a range of statistical methods and techniques. These include basic descriptive statistics (measures of central tendency and dispersion), correlation and interdependence and regression analysis.

ACCT 105 Business Accounting
This unit provides a basic understanding of accounting concepts such as double entry and the accounting equation. It also covers the analysis and interpretation of accounting information in making business decisions.

IECO 106 Introduction to E-Commerce
The unit considers the relation of E-commerce and the Web. Topics include business models for e-commerce, security, legal and ethical issues. Students develop skills in identifying various electronic payment options and complete computer-based activities on internet commerce.

ECON 107 Business Economics
This unit covers the economic concepts in managing business activities. It will discuss microeconomic issues for students to develop analytical skills of structure of industries, competition and pricing.

CSRE 108 Corporate Responsibility and Ethics
The unit explores the importance of corporate governance and ethics in an organisation. The unit focuses on the importance of law and ethics, rights and responsibilities of organisational stakeholders, contemporary accounting issues and the corporate governance strategy of a firm.

MAOB 201 Organisational Behaviour
This unit explores the theories associated with organisational behavior, and, human behavior at work place. This unit deals with the importance of organisational structure, culture, and explains different types of structure in organisation, and team work.

MASP 301 Business Strategy
The unit will enable student to learn about the principles to assess business problems and come up with appropriate business strategy pertaining to organizations and apply the tools to assess these organizations' strategic positioning within a competitive environment

Specialization MANAGEMENT (6 UNITS)

AFCM 202 Financial Management
This unit covers major theories in business finance and how to indentify sources of finance for a business. This unit also explains about identifying, evaluating investment opportunities and using basic financial mathematics to make business decisions.

HRMA 203 Human Resource Management
This unit explores the concepts and theories associated with human resource management. The unit also focuses on identifying organisational human resource requirements, selecting and recruiting the right people, training and assessing employee' performance.

BUSL 204 Business Law
This unit helps students to understand the legal system in Australia, law related to establishing business activities, and elements of contract. It also provides the opportunity for students to learn about consumer protection laws and how to handle business issues.

MALE 205 Leadership for Managers
This unit examines the concepts, theories in leadership styles for managers. This unit also describes various leadership styles, skills, and provides knowledge to select an appropriate leadership style for the work place environment.

QUAM 302 Quality Management
This unit will introduce students to key concepts and issues in quality management. Students will analyse and evaluate quality concepts to apply to specific organizational. Different perspectives of quality and their critical success to organizations will be discussed.

MAIM 303 International Management
This unit aims to provide students with key concepts in international management, including the impact of culture and global environment in international management. It also provides the ability for students to make decisions to handle international management issues.


WPFN 211 Web Page Fundamentals
This unit will cover the fundamental concepts of the Internet and World Wide Web, including how the Internet works, protocols and services, addressing and routing in the Internet. Students will design, create and edict web pages using software.

BUIS 212 Business Information Systems
This unit provides students with an introduction to Information Systems to enable students to understand Information Systems, describe Information Systems, explain and discuss the main uses of Information Systems, and how such systems are developed/procured and deployed.

DBFN 213 Database Fundamentals
Database Fundamentals will look at the key concepts involved in designing and building databases. The unit aims to equip students with the skills required to design and implement data based solutions for business applications in businesses.

BUAN 214 Business Information Analysis
This unit looks at the vital link between users of Business Information and the technical team of software developers and vendors to ensure that business needs are incorporated into any software solution that are of best practices and standards.

WISD 311 Developing Web Information System
This unit will enable students to understand about Web Information System Development (WIS). The WIS technologies, design and implementation issues will be discussed. Students should be able to develop interactive Web-based, database-driven information systems.

SYAD 312 Systems Analysis & Design
This unit will enable students to be familiar with computer-based information systems analysis and design. Students will be exposed to and learn about the technical aspect in system analysis, system design, systems development as well as the different methods, tools, and techniques used.

Electives (to choose any 8 units of the 18 units)

MAEN 209 Entrepreneurship
This unit examines the concepts of entrepreneurship, and entrepreneurial skills. This unit also provides knowledge for students to identify a business opportunity and to prepare and implement a business plan to start a new venture.

CURM 210 Customer Relationship Management
This unit explores the importance of customer needs, internal and external customers, and how to maximise customer value and satisfaction. The unit also identifies strategies to attract potential customers, maximise their value, and handling customers' complaints.

ANFO 215 Animation Foundation
This unit looks at the fundamentals and principles of animation. Students will also explore animation techniques using 2D and vector-graphics software, video and special effects techniques.

CRLM 216 Cross Cultural Management
This unit will enable students to understanding about various national cultures, importance of national cultures and their impact on business operations. It also provides knowledge of cross cultural environment affects organisational policies, procedures, and systems.

ADMA 217 Advertising Management
This unit provides knowledge to students to understand advertising concepts, prepare a advertisement campaign for a product, estimate budget, and implementing and evaluating advertising campaign.

MACM 218 Change Management
This unit explores the concepts and theories associated with change management. The unit focuses on implementing a change program in an organisation.

CNBH 206 Consumer Behaviour
The primary aim of this unit is to provide students with an understanding of consumer behaviour to make sound decisions. Students will learn to understand the psychological and social influences and the benefits of organizations in understanding of consumer behaviour.

MKIM 207 International Marketing
This unit aims to provide knowledge to students to choose a potential country for international marketing activities and develop a marketing plan for international marketing activities.

MKPL 208 Marketing Planning
This unit aims to provide knowledge needed to prepare a marketing plan for a business. It helps to understand the activities associated with marketing.

MARE 315 Marketing Research
This unit provides knowledge and skills to undertake marketing research. This unit aim to develop students ability to identify marketing problem, develop a research design and hypothesis, questionnaire design, data collection, data analysis and interpretation of results.

MAST 316 Marketing Strategy
This unit helps students to understand the key concepts in marketing strategy. It also provides knowledge to select an appropriate marketing strategy, implement, and evaluate the chosen strategy.

IBCP 317 Integrated Business Applications (this unit will not be offered in the first three years)
The objective of the unit is to enable the students to apply what they have studied throughout the course and apply the business concept to determine the strategy of a business. The student will be required to undertake a capstone written project as a requirement of this unit.

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