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Bachelor of Business

The Bachelor of Business is designed to provide a broad general education relating to management, which brings together the sub-disciplines of accounting and finance, operations, people and organisations and marketing and strategy. While the lower level units are each dedicated to one of these areas and collectively provide a balance of specialised treatments, the higher-level units tend to provide a more integrated treatment of all areas in each unit. Some of the higher-level units are generic to management, including those dealing with strategy and governance. Others develop a theme-based approach considering issues around globalisation and the internationalisation of business.

These studies are designed to produce graduates who have effective and industry relevant knowledge and skills and who demonstrate capabilities for leadership in the business area. To achieve this aim the degree requires graduates to demonstrate both educational outcomes and vocational abilities.

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