Bachelor of Business

Duration
3 years full-time (24 units)                                    

• Completion of Australian Secondary education or equivalent
• Required proficiency in English (IELTS) - Overall band score of 6.0 with no individual sub score below 5.5

Course Outline
Students acquire a sound working knowledge of strategic business concepts to make them effective entrepreneurs in the business environment. There is a focus on entrepreneurship, competitiveness, international business and the ‘soft’ implementation skills required to put ideas into practice.

Course Objective
This degree course includes core foundation subjects necessary for a broad understanding of business. It integrates theory and practice to provide a set of entrepreneurial skills that give graduates a choice of careers in business.

Course Structure
Areas of study include:

• E Business Fundamentals
• Business Microeconomics
• Introduction to Marketing
• Fundamentals of Law
• Business Information Systems
• Introduction to Human Resources Management
• Management Principles
• International Business
• Staffing Organisation
• Consumer Behaviour
• Services Marketing
• Marketing Research
• Management Skills
• Strategic Management
  

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