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Bachelor of Business (Tourism)
Program summary
QTAC code: 012061
OP/Rank for 2008 entry: OP-18/ Rank-62
Award abbreviation: BBus(Tour)
Duration: 3 years full-time or equivalent part-time
Total units: 288
Recommended prior study: English and Maths
CRICOS code: 033993C
Program overview
Tourism is one of the world's largest and fastest growing industries. In Australia alone, the tourism industry employs 535,000 (6 percent of Australia's workforce) and is expected to generate 160,000 new jobs in the next 10 years. And what better place to study tourism than on the Sunshine Coast - one of Australia's prime tourist destinations?
The Bachelor of Business (Tourism) provides you with specialised knowledge on the tourism industry with an emphasis on people skills, lifelong learning, effective communication, teamwork and innovative use of technology. With a focus on both sustainable tourism and tourism enterprise, the University of the Sunshine Coast is well placed to offer a contemporary degree that provides students with a great opportunity for success in this dynamic industry.
Graduates are well placed to play an important part in the expansion of the tourism industry, in large or small enterprises, private or public organisations. By studying tourism you have choice, flexibility and control, and you will graduate with a highly marketable degree.
Students can apply to undertake first-year courses in this program at the USC Noosa Centre. Please note that the option to study at Noosa is not available to international students.
Professional membership
Students and graduates may apply to the Australian Tourism Research Institute, the Pacific Area Travel Association, the Tourism Association of Australia and the Council on Hotel, Restaurant and Institutional Education.
Career opportunities
Knowledge and skills acquired through the Bachelor of Business (Tourism) are transferable across many sectors such as government, education, the arts, commerce, and industry. Depending on majors and minors chosen, opportunities may include hospitality (accommodation, restaurants, bars, clubs and catering); tourist attractions (natural and built attractions; events, festivals, leisure, sport and other special interest tourism activities; retail goods and services); tourism distribution (wholesale tour enterprises, tourism booking services and meetings, incentives, conventions and exhibition enterprises); tourism support (government tourism organisations in development and planning, information and marketing, non-government organisations, tourism education and training organisations) and transport/travel (air, maritime and ground).
Program structure
Core courses
Select 2 courses from:
- COR109 Communication and Thought
- COR110 Innovation, Creativity and Entrepreneurship
- COR111 Environment, Technology and Sustainability
7 required business foundation courses:
- BUS101 Applied Research Methods
- BUS102 Economics for Business
- BUS103 Business Law and Ethics
- BUS104 Managing the Organisation
- BUS105 Marketing Theory and Practice
- BUS106 Introductory Accounting
- BUS108 Introduction to Information and Communication Technology
7 required courses:
- TSM210 Tourism Management
- TSM211 Tourist Behaviour and Special Interests
- TSM221 Tourism Policy, Planning and Development
- TSM222 Ecotourism: a Sustainable Option?
- TSM312 Sustainable Tourism
- TSM313 Tourism, Technology and Innovation
- TSM323 Practicum in Tourism
- IBS321 Global E-Business
- MGT210 Project and Event Management
- MKG211 Services Marketing
- MKG221 Sport and Event Marketing
- ENP240 Interpretation: Environment, Heritage and Tourism
Select 7 advanced courses, which may comprise a 4 course minor and 3 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education ).
Course substitution: the GO (Global Opportunities) Program
As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
1. All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
2. Refer to the Academic Rules.
3. Refer to explanation of terms.
4. Refer to recommended enrolment patterns.
Back to University of the Sunshine Coast
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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