Bachelor of Business (Tourism Management)

Overview

Description:
 Tourism is one of the world’s fastest growing industries and North Queensland – one of Australia’s leading tourist destinations – is a great place to study tourism! World tourism is forecast to grow from 840 million international passenger arrivals in 2006 to 1.6 billion in 2020. Tourism is more than just hotels and airlines. The study of tourism opens new doors in sectors that serve the needs of visitors: theme parks, hotels, airlines, casino’s, clubs, restaurants, attractions, visitor centres, research and education, government policy, environmental management, travel retail, conference and events management and many other related sectors.

The study of tourism is moving from a skills based to a knowledge based industry and JCU is internationally recognized for its leadership in the tourism area. An independent ranking of tourism institutions conducted by the University of Calgary in Canada recently ranked JCU first in the world, based on the calibre of our academic staff. The study of tourism at JCU provides students with a knowledge and understanding of the complexity of the tourism industry, multidisciplinary skills for studying tourism and an ability to critically examine the social, economic and environmental impacts of tourism.

The course includes foundation subjects in the areas of business, leisure and society, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in tourism management, tourist and leisure behaviour management, tourism and the environment, destination management, conference and events management and tourism policy and planning.

The Bachelor of Business offers choice and flexibility, with the option to combine Sports and Events Management with a second major from Accounting, Economic and Regional Development, Financial Management, Human Resource Management, Marketing, Management and Entrepreneurship, Business Law and Communication Design. Study in non-business disciplines is available to cater for individual interests or a specialist career goal.
 
 
Duration:
 3 years fulltime
 
Mode:
 On campus, full or part time *
 
Workload:
 Normal workload expectations are a minimum of 10 hours per week for every subject, including class contact hours, preparation and time spent on assessment tasks.
 
Type:
 Undergraduate
 
Credit points:
 72 credit points o
 
Mid-year entry:
 Yes
 
Campus:
 Townsville, Cairns, Brisbane (Only available to International Students), Singapore
 
Faculty:
 Law, Business & the Creative Arts
 
Prerequisite/s:
 English, Maths B (recommended)
 
QTAC code:
 312241 Townsville; 322241 Cairns
 

* Duration: Part-time study is available to domestic students only.

o Credit points: Represent the combined value of individual subjects in a degree. One subject usually constitutes three credit points.
 

Structure

Disclaimer - The list of subjects below is correct for 2009, but may change for 2010. Prospective students should contact the University to confirm admission requirements and the availability of courses.

Students must complete 72 credit points consisting of:

1. Not more than 30 credit points of level 1 subjects

2. At least 18 credit points of level 2 subjects

3. At least 18 credit points of level 3 subjects

1. Core

Students must complete the following core subjects:

BU1002:03 Accounting for Decision Making

BU1003:03 Economics for Business

BU1004:03 Management, People and Organisations

BU1005:03 Personal and Professional Skills in Business

BU1006:03 Managing the Customer Experience

BU1007:03 Business Data Analysis

PLUS

At least 3 credit points of additional level 1 subjects and 6 credit points of additional level 2 subjects selected from those included in Schedule A or Schedule B.

PLUS

At least 3 credit points of level 2 subjects selected Schedule B.

Schedule A

Level 1

BU1008:03 Marketing Fundamentals

BU1009:03 Business Information Systems

BU1011:03 Business, Leisure and Society

BU1112:03 Business Law and Ethics

Level 2

BU2005:03 Entrepreneurship

BU2006:03 Business Modelling

BU2007:03 Project Management

BU2008:03 Leadership and Strategic Thinking

BU2050:03 Work Integrated Learning

BU2060:03 Professional Experience

BU2112:03 Law of Business Organisations

BU2208:03 Marketing Fundamentals

BU2209:03 Business Information Systems

BU2050:03 Work Integrated Learning

BU2060:03 Professional Experience

Schedule B

BU2004:03 Financial Management

BU2010:03 Business Research Methods

Tourism Management Major component

BX2091:03 Tourism Management

BX2092:03 Tourist and Leisure Behaviour Management

BX3091:03 Tourism and the Environment

BX3092:03 Destination Management

BX3093:03 Conference and Events Management

BX3094:03 Tourism Policy and Planning

It is highly recommended that students completing the Tourism Management major select the following subjects from Schedule A or Schedule B:

BU1008:03 Marketing Fundamentals

OR

BU2208:03 Marketing Fundamentals

BU1011:03 Business, Leisure and Society

BU2010:03 Business Research Methods

2. CPA and/or ICAA accreditation

To be eligible for accreditation with Certified Practicing Accountants (CPA Australia) and/or the Institute of Chartered Accountants Australia (ICAA) students must complete the Accounting major as well as the following 18 credit points consisting of the following subjects:

BU1009:03 Business Information Systems

OR

BU2209:03 Business Information Systems

BU1112:03 Business Law and Ethics

BU2004:03 Financial Management

BU2006:03 Business Modelling

BU2112:03 Law of Business Organisations

BU3112:03 Taxation

3. Majors

(a) In addition to the above core subjects student’s may wish to select an optional second major from either the business or non-business majors shown below.

(b) The following Majors are available:

Economics & Regional Development (Townsville Only)

Financial Management (Cairns Only)

Hospitality Management (Cairns Only)

Human Resource Management

International Business (Cairns Only)

Management & Entrepreneurship

Marketing

Tourism Management

Sports and Events Management

(c) The following non-business majors are available

Business Law

Communication Design (Townsville Only)

(d) Any completed named majors will appear on the testamur.

(e)The availability of majors will vary according to study centre.

Honours

An Honours program is available for those students who demonstrate high academic performance. Honours consists of an extra year of study and the development of a personal research project and thesis. An Honours degree is usually essential for entry to research higher degrees. JCU's School of Business also offers a wide range of postgraduate study opportunities and has an active research program.

24 credit points of specified honours subjects as follows:

BU4061:03 Research Paradigms in Business

BU4062:03 Current Issues in Business Research

BU4064:03 Research Design: Methods and Statistics Part 1 of 2

BU4065:03 Research Design: Methods and Statistics Part 2 of 2

BU4068:06 Honours Thesis Part 1 of 2

BU4069:06 Honours Thesis Part 2 of 2

Career Opportunities

The program equips students with the management skills for a career in a range of business settings. By selecting appropriate elective courses and majors, students can direct their studies towards individual career pathways. Please browse our discipline areas for more detailed career pathways.

Professional Accreditation

Provided particular requirements are met and depending on choice of major, graduates may seek membership of the following organisations:

Australian Institute of Management

Australian Human Resources Institute

Australian Marketing Institute

Australian Amusement, Leisure & Recreation Association, Inc.

Australian Institute of Travel & Tourism

Market Research Society

Institute of Public Administration Australia

The Economic Society of Australia QLD

The Catering Institute of Australia

The Hotel & Catering International Management Association

Inbound Tourism Organisation of Australia

Meeting Industry Association of Australia

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