Bachelor of Business (Sports and Event Management)

Overview

Description:
 Sports, events and entertainment are multi-billion dollar industries, and are amongst the fastest growing sectors in terms of scale, sophistication and linkages with key areas of the economy. The increasing commercialisation and professionalism of sports and events is creating a variety of exciting new management opportunities. The Bachelor of Business (Sports and Events Management) is a strong industry- based course designed to provide graduates with both the theoretical knowledge and practical management skills required to pursue a career in sports and events management. This innovative program is suitable for individuals interested in the operational, supervisory, middle and senior levels of sports and events management.

At the international and national scale, sports and events include large-scale activities such as the Olympics, racing, competitive sports such as the soccer and cricket world cup events, and community and cultural events such as the Rio Carnivale, the Sydney Gay and Lesbian Mardi Gras and the Tamworth Country Music Festival. In the corporate sector, major multi-national corporations and associations also conduct meetings and conferences. These mega events include large scale corporate, government and media involvement. Involvement and career opportunities in sports and events cascade down from these elite and major events to the mass markets of participation, fitness, health, lifestyle, fashion, entertainment, arts and culture and retailing. Sport, health, fitness, arts, culture, travel and entertainment have become increasingly intermeshed.

A variety of sports and events, corporate events and community events and festivals occur at the state and local levels creating further employment opportunities with sports teams, sports stadiums and facilities, local businesses and councils and events management companies. In addition a number of non-profit organisations are increasingly involved in events as major fund raising and public awareness strategies.

This program includes foundation business subjects which are complimented by specialist topics in sports management, conference and events management, club and gaming management, public relations, negotiation, service quality management and sport and entertainment law. Studies include a broad range of sports and events organisations, emphasising sponsorship, employment, safety and crowd control, venue selection and administration.

The Bachelor of Business offers choice and flexibility, with the option to combine Sports and Events Management with a second major from Accounting, Economic and Regional Development, Financial Management, Human Resource Management, Marketing, Management and Entrepreneurship, Tourism Management, Business Law and Communication Design. Study in non-business disciplines is available to cater for individual interests or a specialist career goal.
 
Duration:
 3 years fulltime
 
Mode:
 On campus, full or part time *
 
Workload:
 Normal workload expectations are a minimum of 10 hours per week for every subject, including class contact hours, preparation and time spent on assessment tasks.
 
Type:
 Undergraduate
 
Credit points:
 72 credit points o
 
Mid-year entry:
 Yes
 
Campus:
 Townsville
 
Faculty:
 Law, Business & the Creative Arts
 
Prerequisite/s:
 English, Maths B (recommended)
 
QTAC code:
 312181 Townsville
 

* Duration: Part-time study is available to domestic students only.

o Credit points: Represent the combined value of individual subjects in a degree. One subject usually constitutes three credit points.
 

Structure

Disclaimer - The list of subjects below is correct for 2009, but may change for 2010. Prospective students should contact the University to confirm admission requirements and the availability of courses.

Students must complete 72 credit points consisting of:

1. Not more than 30 credit points of level 1 subjects

2. At least 18 credit points of level 2 subjects

3. At least 18 credit points of level 3 subjects

1. Core

Students must complete the following core subjects:

BU1002:03 Accounting for Decision Making

BU1003:03 Economics for Business

BU1004:03 Management, People and Organisations

BU1005:03 Personal and Professional Skills in Business

BU1006:03 Managing the Customer Experience

BU1007:03 Business Data Analysis

PLUS

At least 3 credit points of additional level 1 subjects and 6 credit points of additional level 2 subjects selected from those included in Schedule A or Schedule B.

PLUS

At least 3 credit points of level 2 subjects selected Schedule B.

Schedule A

Level 1

BU1008:03 Marketing Fundamentals

BU1009:03 Business Information Systems

BU1011:03 Business, Leisure and Society

BU1112:03 Business Law and Ethics

Level 2

BU2005:03 Entrepreneurship

BU2006:03 Business Modelling

BU2007:03 Project Management

BU2008:03 Leadership and Strategic Thinking

BU2050:03 Work Integrated Learning

BU2060:03 Professional Experience

BU2112:03 Law of Business Organisations

BU2208:03 Marketing Fundamentals

BU2209:03 Business Information Systems

BU2050:03 Work Integrated Learning

BU2060:03 Professional Experience

Schedule B

BU2004:03 Financial Management

BU2010:03 Business Research Methods

Sports and Events Management Major component

BX2093:03 Sports Management (not available until 2010)

BX2041:03 Club and Gaming Management (not available until 2010)

BX3093:03 Conference and Events Management

Plus any of the following:

BX3261:03 Business Negotiation

BX3042:03 Service Quality Management

CU3021:03 Public Relations Campaigns

BX3120:03 Sport and Entertainment Law (not available until 2010)

It is highly recommended that students completing the Sports and Events Management major select the following subjects from Schedule A or Schedule B:

BU1011:03 Business, Leisure and Society

BU2004:03 Financial Management

BU2007:03 Project Management

BU2208:03 Marketing Fundamentals

2. Majors

(a) In addition to the above core subjects students must select either:

a single named major consisting of a prescribed sequence of 6 credit points of level 2 subjects and 12 credit points of level 3 subjects as specified in the requirements of the majors shown below OR

a general unnamed single major consisting of 6 credit points of level 2 subjects and 12 credit points of level 3 subjects drawn from subjects with a prefix of BU and/or BX. This will not be included on a testamur.

(b) Students may also choose to complete a second named major consisting of a prescribed sequence of 6 credit points of level 2 subjects and 12 credit points of level 3 subjects as specified in the requirements of the majors shown below.

(c) Any completed named majors will appear on the testamur.

(d) The following Majors are available:

Accounting

Economics & Regional Development

Financial Management

Hospitality Management

Human Resource Management

International Business

Management & Entrepreneurship

Marketing

Tourism Management

Communication Design

Business Law

(e)The availability of majors will vary according to study centre.

Honours

An Honours program is available for those students who demonstrate high academic performance. Honours consists of an extra year of study and the development of a personal research project and thesis. An Honours degree is usually essential for entry to research higher degrees. JCU's School of Business also offers a wide range of postgraduate study opportunities and has an active research program.

24 credit points of specified honours subjects as follows:

BU4061:03 Research Paradigms in Business

BU4062:03 Current Issues in Business Research

BU4064:03 Research Design: Methods and Statistics Part 1 of 2

BU4065:03 Research Design: Methods and Statistics Part 2 of 2

BU4068:06 Honours Thesis Part 1 of 2

BU4069:06 Honours Thesis Part 2 of 2

Career Opportunities

Professional sports and events management is growing rapidly and graduates are in high demand in a wide range of areas including: community and corporate events management, concert management, conference, meetings and convention management, event and festival management, government and public service, player and athlete representation, professional sports teams, recreational and leisure clubs, sports goods organisations, sports administration, sports and conference facilities management, sports marketing, amateur sport organizations and non-profit organisations.

Professional Accreditation

Provided particular requirements are met and depending on choice of major, graduates may seek membership of the following organisations:

Australian Institute of Management

Australian Human Resources Institute

Australian Marketing Institute

Australian Amusement, Leisure & Recreation Association, Inc.

Australian Institute of Travel & Tourism

Market Research Society

Institute of Public Administration Australia

The Economic Society of Australia QLD

The Catering Institute of Australia

The Hotel & Catering International Management Association

Inbound Tourism Organisation of Australia

Meeting Industry Association of Australia

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