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Bachelor of Business (Marketing)
Program summary
QTAC code: 012051
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation: BBus(Mktg)
Duration: 3 years full-time or equivalent part-time
Total units: 288
Recommended prior study: English and Maths
CRICOS code: 028846A
Program overview
The Bachelor of Business (Marketing) equips you with the skills to start a marketing career in any organisation, whether it is a small firm, large corporation, or perhaps a charitable, non-profit organisation.
Learn how to design, develop, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Studies in applied research methods enable you to collect accurate information and analyse market potential. Make ethical marketing decisions based on what you have learnt in the business law and ethics course.
Marketing plays a pivotal role in the success of any business as it is concerned with management of customer demand, which every business needs to succeed.
You can apply to undertake first-year courses in this program at the USC Noosa Centre. Please note that the option to study at Noosa is not available to international students.
Professional membership
The USC marketing degree is accredited by the Australian Market and Social Research Society (AMSRS) and students are encouraged to join the organisation. Marketing major students are eligible to apply for the AMSRS Diploma in Market Research on completion of their USC studies.
Career opportunities
- advertising
- product/sales management
- marketing research/teaching
- business management
- consultancy
emphasis on relationship marketing recognises an emerging Australian trend
program qualifies students to receive the Graduate Diploma of the Market Research Society of Australia
Program structure
Core courses
Select 2 courses from:
- COR109 Communication and Thought
- COR110 Innovation, Creativity and Entrepreneurship
- COR111 Environment, Technology and Sustainability
7 required courses:
- BUS101 Applied Research Methods
- BUS102 Economics for Business
- BUS103 Business Law and Ethics
- BUS104 Managing the Organisation
- BUS105 Marketing Theory and Practice
- BUS106 Introductory Accounting
- BUS108 Introduction to Information and Communication Technology
8 required courses:
- IBS310 International Marketing
- MGT320 Management Strategy
- MKG210 Consumer Behaviour
- MKG211 Services Marketing
- MKG220 Promotions Management
- MKG221 Sport and Event Marketing
- MKG301 Advanced Research Methods (Marketing)
- MKG321 Marketing Research Project
Select 7 advanced courses, which may comprise a 4 course minor and 3 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
1. All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
2. Refer to the Academic Rules.
3. Refer to explanation of terms.
4. Refer to recommended enrolment patterns.
Back to University of the Sunshine Coast
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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