 |
|
 |
Bachelor of Business (Marketing)
About the course
This specialisation equips you for a career in marketing management. As a graduate you will be educated to respond to the needs of Australian industry and commerce, particularly in the areas of strategy development, innovation and international marketing.
You will be prepared for positions in marketing including product/brand management, marketing research, advertising and sales.
- market analysis
- marketing system evaluation
- marketing strategy development
- financial planning and budgeting
- marketing program development and implementation
- marketing evaluation and control
- staff management
- new product development.
To graduate, students must satisfactorily complete 192 point s (24 subjects). These subjects are a combination of core subjects, specialisation subjects and electives.
All distance education students are required to have access to a personal computer (IBM PC or compatible) and spreadsheet software capable of reading Excel and/or Lotus 1-2-3 files. Further information on CSU's internet policy is available under Admission Requirements.
Back to Charles Sturt University
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
|
|
   |
 |
|
|
| © 2012 Blue Water Study Service Pty Ltd | Home| Copyright & Disclaimer | Privacy Policy | Website by PaperWeb Design |