Bachelor of Arts (Public Communication)

Overview

Description:
 This course combines highly structured vocational training in public relations and marketing. It covers public relations campaigns, event management, media relations, conducting and analyzing research and marketing communications.

The flexible structure of the Bachelor of Arts allows you combine this major with other complementary subjects or even a second major. Such areas include English literature, politics and international relations, a language, sociology or psychology.

As a graduate of this major you will be possess skills in public relations practice as well as knowledge of business systems which will enable you to pursue a career in either the public relations or marketing sector.
 
Duration:
 3 years fulltime
 
Mode:
 On campus, full or part time *
 
Workload:
 Normal workload expectations are a minimum of 10 hours per week for every subject, including class contact hours, preparation and time spent on assessment tasks.
 
Type:
 Undergraduate
 
Credit points:
 72 credit points o
 
Mid-year entry:
 Yes
 
Prerequisite/s:
 English
 
Campus:
 Cairns
 
Faculty:
 Arts, Education and Social Sciences
 
QTAC code:
 321031Cairns
 

* Duration: Part-time study is available to domestic students only.

o Credit points: Represent the combined value of individual subjects in a degree. One subject usually constitutes three credit points.
 

Joint Degree Options

Joint degrees give students expertise in a complementary discipline in reduced time and can enhance career prospects. At JCU this degree can be combined with:

Bachelor of Business

Bachelor of Community Welfare

Bachelor of Education (Primary)

Bachelor of Education (Secondary)

Bachelor of Journalism

Bachelor of Laws

Bachelor of Science

Bachelor of Social Work

Structure

Disclaimer - The list of subjects below is correct for 2008, but may change for 2009. Prospective students should contact the University to confirm admission requirements and the availability of courses.

YEAR 1

CORE SUBJECT

CU1020:03 Introduction to Public Relations

PLUS

12 credit points of level 1 study as specified in Requirement 3 of the Award Requirements for the Bachelor of Arts and a maximum of 9 credit points selected from the Master Schedule of Subjects and in accordance with the Award Requirements for the Bachelor of Arts.

YEAR 2 and YEAR 3

CORE SUBJECTS

BX2082:03 Marketing Communications

BX3093:03 Conference and Events Management

CU2021:03 / CU3021:03 Public Relations Campaigns

CU2022:03 / CU3022:03 Advanced Public Relations

IA3101:03 Media and Race Relations

SY2012:03 / SY3012:03 Social Survey Design and Analysis

PLUS

6 credit points selected from the following cognate subjects:

BX2081:03 Consumer Behaviour

BX3082:03 International Marketing

PL2002:03 / PL3002:03 Policy Analysis and Management

PL2153:03 / PL3153:03 International Relations and Foreign Policy

PL2294:03 / PL3294:03 Governing Australia

SY2005:03 / SY3005:03 Qualitative Research

Remaining credit points in accordance with the requirements for the Bachelor of Arts.

Honours

An Honours program is available for those students who demonstrate high academic performance. Honours consists of an extra year of study and the development of a personal research project and thesis. An Honours degree is usually essential for entry to research higher degrees. The Faculty also offers a wide range of postgraduate study opportunities.

Career Opportunities

Public relations practitioners are involved in communicating with the public through the media and other publications and also ensuring that information is communicated within their own organisation. They are employed in a range of positions depending on their strengths and interests. Career paths exist in local, state and federal government agencies, not-for-profit organisations such as the Cancer Fund, Red Cross; lobby groups and environmental agencies; the corporate sector; and as media advisors for politicians and public figures. Career opportunities also exist in event management and product and service marketing, including in the tourism sector.

Back to James Cook University

To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.