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Bachelor of Arts major in Media, Culture and Communication

DURATION: 2 years fast track or 3 years full-time

ENTRY POINTS: March/July/November


The Bachelor of Arts allows you a high level of flexibility to choose one or more majors from a variety of study areas across the University.

Media units are designed to provide a theoretical foundation for the understanding of the media and its production.
 Major studies include Australian media studies and media theory. Other related studies include analysis and research, public relations and theories of writing.


The Bachelor of Arts is suitable for students who want the flexibility to study a range of areas within one degree. The major in Cultural Studies equips students with generic skills in critical thinking, independent research and teamwork as well as providing them with an understanding of cultural differences. The major in Media at MQC is suitable for students who wish to focus on media theory and who do not wish to study production subjects.

Career opportunities

Bachelor of Arts graduates have skills sought after by employers including critical analysis and high-level communication skills. Graduates work in a diverse range of areas including in government and industry administration, publishing and editing, journalism, arts policy/administration, public relations and advertising.

Academic requirement:

No assumed knowledge, prerequisites or recommended studies.

English language requirements:

  • IELTS (Academic English only): Minimum 6.5 overall, with 6.0 in each section
  • TOEFL (paper based test): Minimum 580 overall, with 53 Listening, 52 Reading, 59 Structure/ Written Expression, 5.0 TWE
  • TOEFL (computer based test): Minimum 237 overall, with 19 Listening, 19 Reading, 25 Structure/Writing
  • TOEFL (internet based test): Minimum 92 overall, with 18 Listening, 17 Reading, 22 Writing, 22 Speaking.

Sample unit guidelines

The table below is a sample of units available in the majors of Cultural Studies and in Media.

General requirements for major in Media:
■ Minimum number of credit points required for the degree: 68
■ Maximum number of credit points at 200 level; 38; and
■ Minimum number of credit points at 300 level: 18 with Commerce designation
■ Completion of a Qualifying Major for the Bachelor of Arts
■ Complete a designated People unit
■ Complete a designated Planet unit

To gain a well rounded knowledge of media studies, students are required to complete
■ 3 Credit Points from 100 level MAS units (3)
■ 6 Credit Points from 200 level MAS units (6)
■ 9 Credit Points from 300 level MAS units (9)
■ 3 Credit Points from either 100, 200, or 300 level MAS unit
■ 3 Credit Points MAS 316 Media Futures (3)

 Students can select from a variety of units that are offered each semester. These units can be selected during the enrolment period.

CodeSubjectCredit pointsLevel
100 level   
BUSL100Global Legal Frameworks for a Sustainable Planet3100
CUL120Living Culture3100
HRM107Introduction to Human Resources3100
ICOM100Introduction to International Communication3100
MAS104Australian Media3100
MAS105Media Cultures  
 Total 18 
200 level   
CUL223Graffiti, Kitsch and Trash: Crimes of Style3200
CUL220Writing 13200
ICOM201International Television and beyond3200
ICOM202International Communication Campaigns3200
MAS203News and Current Affairs3200
MAS205Introduction to the Cinema3200
MAS214Free Cultures3200
MAS215Theories of Writing for the Media3200
 Total 27 
300 level   
CUL321Unassimilable Bodies: UnAustralian Cultural Studies3300
CUL323Ways of Reading3300
CUL324Multimedia: The Poetics3300
of New Media
ICOM301Global knowledge Society3300
ICOM303Writing for International Business and Finance3300
ICOM304International Media Policy3300
MAS302Media Identities3300
MAS304Screens, Images, Ideas3300
 Total 24 
Total credit points69 

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