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Bachelor of Arts (Design and Communication)
Program summary
QTAC code: 011031
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation: BA(Des&Comn)
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Total units: 288
Recommended prior study: English
Commence: Semester 1 or Semester 2
CRICOS code: 030280E
Program overview
The Bachelor of Arts (Design and Communication) incorporates computer-based design, visual communication, information visualisation, desktop publishing, communication and advertising. It provides you with knowledge and skills geared to the requirements of the workplace.
The Design and Communication program enables you to learn about design in printed, electronic and 3D form; and how design integrates with other areas such as advertising and communication. Computer-based design is an integral part of the degree with three streams—Graphic Design, e-Media Design and 3D Design. These provide you with the creative, conceptual and technical skills for a well-rounded career base.
Career opportunities
-3D design
-advertising/communication
-animation
-computer-based design
-graphic design
-information visualisation
-interpretive design
-multimedia design/development
-packaging
-project management
-publishing
-visual communication
-web design/development
Special features
learn communication skills in addition to computer-based design
up-to-date computer laboratories featuring Macintosh and PC platforms
24 hour, 7 day access to computer laboratories
small class sizes are limited to 18 students and taught by industry professionals
in-house colour printing facilities
opportunities to exhibit works in the USC Gallery
Program structure *
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Introductory courses
5 required courses:
CMN110 Australian Media Industries: Introduction to Communication Studies
CMN102 Communication Theory and Practice
DES101 Visual Literacy: Design Principles and Practice
DES105 Introduction to Design
DES106 Typography
Plus select 1 course from:
DES102 Ways of Seeing: Understanding Images
DES103 Digital Photographic Practice
DES104 Visual Worlds: An Introduction to Arts and Design History
Advanced courses
1 required course:
CMN213 Editing for the Communications Professional
Plus select 5 courses from:
CMN211 Small Screen, Big Business: The Television Industry
CMN214 Computer-Assisted Reporting
CMN216 Crisis and Issues Management
CMN218 Media and Communication Relations
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN227 News Rounds
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN237 Writing for the Web
CMN240 Digital Photojournalism
CMN248 Creative Advertising
CMN249 Advanced News Reporting
CMN256 Research into Australian Journalism
Plus select 6 advanced courses from 1 of the following majors:
Graphic design:
DES211 Graphic Design A *
DES212 Graphic Design B *
DES213 Graphic Design C *
DES214 Graphic Design D *
DES215 Graphic Design E (internship/project) *
DES216 Graphic Design Portfolio *
e-Media:
DES221 e-Media A *
DES222 e-Media B *
DES223 e-Media C *
DES224 e-Media D *
DES225 e-Media E (internship/project) *
DES226 e-Media Portfolio *
3D design:
DES231 3D Design A
DES232 3D Design B
DES233 3D Design C *
DES234 3D Design D *
DES235 3D Design E (internship/project) *
DES236 3D Design Portfolio *
Elective courses
Select 4 elective courses from any faculty (Arts and Social Sciences, Business or Science, Health and Education)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
1. No more than 10 introductory courses are to be completed, including core courses, in the Bachelor of Arts (Design and Communication).
2. No courses may be counted towards more than one major or one minor.
3. Some of the required introductory courses count towards some majors and minors.
4. A maximum of 6 Business or Science, Health and Education courses (76 units) can be included in the Bachelor of Arts (Design and Communication).
5. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
6. Refer to the Academic Rules.
7. Refer to explanation of terms.
8. Refer to the recommended enrolment patterns.
Back to University of the Sunshine Coast
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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