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Bachelor of Arts (Communication – Advertising)

About the course

The Bachelor of Arts (Communication – Advertising) course has been recognised by the University as a Nationally Outstanding course.

The course familiarises students with the key areas of the advertising industry: research, strategy, client management, media, creative and production. The course is industry-based and practical with students developing practical skills.

Students work with real clients on real projects and extend their industry insight and understanding through an intense workshop and internship program.

Where it will take you

You can work in:

  • advertising agencies (creative, media, digital and interactive)
  • the media and media buying organisations
  • advertising and market research companies
  • direct response, sales promotion and other marketing consultancies

Your course is recognised by industry

This courses is accredited by the International Advertising Association (IAA). Students automatically receive a Diploma in Marketing Communications from the IAA in addition to their Bachelor of Arts (Communication - Advertising) if they complete the approved Marketing elective sequence.

Graduation requirements

To graduate, students must satisfactorily complete 192 points (normally equal to 24 subjects).

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