Bachelor of Arts (Communication – Advertising) / Bachelor of Business (Marketing)

About the course

There is an established relationship and natural synergy that exists between the advertising and marketing disciplines in the communications industry.

This four-year double degree gives students a broader marketing communication skillset over that of the respective single degrees due to the expanded selection of subjects available.

The course aims to provide a high level of practical, industry-based knowledge and skills in both disciplines, augmenting the student’s individual specialisation, be it in advertising or marketing.

Where it will take you

Today’s marketing communication professionals are expected to possess more than a superficial understanding of what the advertising and marketing processes are, as they invariably work closely together.

Depending on your specialisation, this course prepares you for employment in:

• advertising agencies (creative, media, interactive)
• the media (such as TV stations, radio stations, newspaper and magazine publishers)
• the advertising departments within corporations and organisations
• direct response, sales promotion and other consultancies
• marketing companies
• marketing divisions and departments within companies

Your course is recognised by industry

Accredited by the International Advertising Association (IAA), students receive a Diploma in Marketing Communication from the IAA in addition to their Bachelor of Arts (Communication – Advertising)/Bachelor of Business (Marketing) double degree when they complete their studies.

Graduation requirements

To graduate, students must satisfactorily complete 256 points. At the end of the program, students graduate with two separate awards, the Bachelor of Arts (Communication Advertising) and the Bachelor of Business (Marketing).

Students who choose to transfer either to the Bachelor of Arts (Communication Advertising) or to the specialisation in Marketing in the Bachelor of Business must satisfactorily complete 192 points in order to graduate from that award.

Back to Charles Sturt University

To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.