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Bachelor of Arts/Bachelor of Business (Marketing Communication)
Program summary
QTAC code: 016401
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
CRICOS code: 057533M
The Bachelor of Arts/Bachelor of Business (Marketing Communication) offers a balanced mix of theory, analysis and professional skill development for a career in one of the many organisations where advanced communication and marketing skills are required.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies as well as how to understand people and their buying patterns. Studies in applied research methods enable you to collect accurate information and analyse market potential.
In the communication portion of the program, you will focus on developing advanced skills in public relations as well as choosing from courses that develop skills in creative writing, writing for the web and other aspects of professional communication.
Career opportunities
- advertising
- corporate communication
- film and television writing
- journalism
- market development
- market research
- marketing
- media planning/research
- professional writing
- project management
- public relations
- sales management
- web development
- emphasis on relationship marketing recognises an emerging Australian trend
- program qualifies students to receive the Graduate Diploma of the Market Research Society of Australia
- unique combination of marketing, advertising and media relations
Core courses
Select 2 courses from:
- COR109 Communication and Thought
- COR110 Innovation, Creativity and Entrepreneurship
- COR111 Environment, Technology and Sustainability
Introductory courses
4 required courses:
- CMN102 Communication Theory and Practice
- CMN110 Australian Media Industries: Introduction to Communication Studies
- CMN120 Introduction to Public Relations
- INT140 An Introduction to Australian Politics: The Makings of a Republic?
6 required courses:
- CMN213 Editing for the Communications Professional
- CMN216 Crisis and Issues Management
- CMN226 Advertising: Copy and Image
- CMN231 Communication Campaign Planning
- CMN235 News Writing: Print and Broadcast
- CMN248 Creative Advertising
- CMN229 Media and Promotion: Tourism and Hospitality
- CMN251 International Communication
- CMN211 Small Screen, Big Business: The Television Industry
- CMN214 Computer-Assisted Reporting
- CMN224 Advertising Campaigns
- CMN227 News Rounds
- CMN228 The Writer and the Law
- CMN229 Media and Promotion: Tourism and Hospitality
- CMN237 Writing for the Web
- CMN238 Creative Writing D: Paperback Hero
- CMN240 Digital Photojournalism and Feature Writing
- CMN246 Creative Writing for Children and Young Adults
- CMN247 Creative Writing for the Illustrated Book
- CMN249 Advanced News Reporting
- CMN251 International Communication
- CMN256 Research into Australian Journalism
- CMN260 Creative Writing B: Novel Ideas
Select 2 elective courses from the Faculty of Arts and Social Sciences
Faculty of Business courses
Foundation courses
7 required courses:
- BUS101 Applied Research Methods
- BUS102 Economics for Business
- BUS103 Business Law and Ethics
- BUS104 Managing the Organisation
- BUS105 Marketing Theory and Practice
- BUS106 Introductory Accounting
- BUS108 Introduction to Information and Communication Technology
8 required courses:
- IBS310 International Marketing
- MGT320 Management Strategy
- MKG210 Consumer Behaviour
- MKG211 Services Marketing
- MKG220 Promotions Management
- MKG221 Sport and Event Marketing
- MKG301 Advanced Research Methods (Marketing)
- MKG321 Marketing Research Project
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
1. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
2. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
3. Refer to the Academic Rules.
4. Refer to explanation of terms.
5. Refer to the recommended enrolment patterns.
Back to University of the Sunshine Coast
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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