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Bachelor of Arts/Bachelor of Business (Design and Marketing)
Program summary
QTAC code: 016101
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2008: Commonwealth supported places, domestic fee-paying places, international fee-paying places
Fee type 2009: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
CRICOS code: 057532A
Program overview
The Bachelor of Arts/Bachelor of Business (Design and Marketing) gives you the opportunity to combine advanced skills in computer-based design with a major in marketing. In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
In the design portion of the program, you will have the choice of three streams of study—Graphic Design, e-Media Design and 3D Design. These provide you with the creative, conceptual and technical skills for a well-rounded career base. You have the opportunity to develop a professional quality portfolio of work.
Career opportunities
- 3D design
- advertising
- animation
- corporate communication
- graphic design
- information visualisation
- interpretive design
- market research
- marketing consultancy
- multimedia design/development
- packaging
- project management
- publishing
- visual communication
- web design/development
- combines business skills with design expertise
- emphasis on relationship marketing recognises an emerging Australian trend
- program qualifies students to receive the Graduate Diploma of the Market Research Society of Australia
Program structure
Core courses
Select 2 courses from:
- COR109 Communication and Thought
- COR110 Innovation, Creativity and Entrepreneurship
- COR111 Environment, Technology and Sustainability
Introductory courses
4 required courses:
- DES101 Visual Literacy: Design Principles and Practice
- DES104 Visual Worlds: An Introduction to Arts and Design History
- DES105 Introduction to Design
- DES106 Typography
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:
Graphic design:
- DES211 Graphic Design A *
- DES212 Graphic Design B *
- DES213 Graphic Design C *
- DES214 Graphic Design D *
- DES215 Graphic Design E (internship/project) *
- DES216 Graphic Design Portfolio *
- DES221 e-Media A *
- DES222 e-Media B *
- DES223 e-Media C *
- DES224 e-Media D *
- DES225 e-Media E (internship/project) *
- DES226 e-Media Portfolio *
- DES231 3D Design A
- DES232 3D Design B
- DES233 3D Design C *
- DES234 3D Design D *
- DES235 3D Design E (internship/project) *
- DES236 3D Design Portfolio *
Faculty of Business courses
Foundation courses
7 required courses:
- BUS101 Applied Research Methods
- BUS102 Economics for Business
- BUS103 Business Law and Ethics
- BUS104 Managing the Organisation
- BUS105 Marketing Theory and Practice
- BUS106 Introductory Accounting
- BUS108 Introduction to Information and Communication Technology
8 required courses:
- IBS310 International Marketing
- MGT320 Management Strategy
- MKG210 Consumer Behaviour
- MKG211 Services Marketing
- MKG220 Promotions Management
- MKG221 Sport and Event Marketing
- MKG301 Advanced Research Methods (Marketing)
- MKG321 Marketing Research Project
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
1. No course may be counted towards more than one major or minor.
2. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
3. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
4. Refer to the Academic Rules.
5. Refer to explanation of terms.
6. Refer to the recommended enrolment patterns.
Back to University of the Sunshine Coast
To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.
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