Advanced Diploma of Marketing

This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.

Gain knowledge and an understanding of a range of specialist marketing areas including marketing strategy development, international marketing, direct marketing, e-business, marketing management and marketing planning. Develop an understanding of budgeting, economics and business planning.

Duration: 30 weeks (CRICOS Duration 38 weeks)

Locations: Adelaide, Brisbane, Melbourne and Sydney

Course Structure

Stage 1

Develop a marketing plan
Manage the marketing process
Manage market research
      
Stage 2

Develop organisational marketing objectives
Evaluate international marketing opportunities
      
Stage 3

Provide leadership across the organisation
Develop and implement a business plan
Develop and implement a diversity policy

Delivery methods
This course includes a variety of delivery methods including:

    Demonstrations
    Classroom Instructions
    Practical Activity in a Commercial Workplace
    Group Work
    Practical Tasks
    Projects or Case Studies
    Guest speakers
    One-to-one mentoring
    Debates
    Work based research tasks
    Workshops
    Computer based tasks

Modes of study

This course is delivered in a classroom and if applicable in practical based environment with practical requirements simulated to reflect the real work situation. The delivery of training will include a mixture of classroom theory, practical delivery, group discussions, and individual research.

The Next Step

Upon successful completion of this course, graduates without prior work experience may find employment as a Marketing Trainee, Marketing Assistant, Assistant Product/Market Manager or Sales Representative.

Graduates with related work experience may find marketing roles such as Marketing Manager, Product Manager or Marketing Director.

This course provides an excellent gateway into Carrick Higher Education Bachelor Degrees: Bachelor of Accounting or Bachelor of Business (Hospitality and Tourism Management).

Back to Carrick Education

To enrol and find out course fees, intake dates, entry requirements and more details about courses and the Institute please click on the Enquiry button and complete our form and one of our staff member will get back to you very soon.