Advanced Diploma of Marketing

DURATION: 9 months full time

ENTRY POINTS: January, February, March, April, May, July, August, September, October

LOCATION: Sydney

UNIT DESCRIPTION
560 hours off-the-job class room based training and integrated independent projects Qualification Requirements: 8: 4 core units, and 4 elective units

Subject Name: Change Management
This subject provides knowledge about managing organisational change, managing knowledge and information in organisation.

This subject consists of two competency units:

BSBINN601A Manage Organisational Change
This unit describes the performance outcomes, skills and knowledge required to determine strategic change requirements and opportunities, and to develop, implement and evaluate change management strategies.

BSBINM601A Manage Knowledge and Information
This unit describes the performance outcomes, skills and knowledge required to develop and maintain information processing systems to support decision making, and to optimise the use of knowledge and learning throughout the organisation.


Subject Name: Develop and Implement Strategic Plan
This subject provides knowledge about developing, implementing and managing strategies for human resource management. Also it provides knowledge about establishing strategic direction to sustain competitive advantage in organisation.

This subject consists of two competency units:

BSBHRM602A Manage Human Resources Strategic Planning
This unit describes the performance outcomes, skills and knowledge required to develop, implement and maintain a strategic approach to the management of human resources in an organisation. The unit is critical for any human resources manager and should be undertaken after a firm grounding has been established across a range of human resources activities.

BSBMGT616A Develop and Implement Strategic Plans
This unit describes the performance outcomes, skills and knowledge required to establish the strategic direction of the organisation, and to sustain competitive advantage and enhance competitiveness. It requires analysis and interpretation of relevant markets, capability assessment of the organisation, and its existing and potential competitors and allies. It also covers implementation of the strategic plan.

Subject Name: Marketing Process and Research
This subject involves study of all aspects managing strategies for marketing process and undertaking market research.

This subject consists of 2 competency units:

BSBMKG603B Manage the Marketing Process
This unit describes the performance outcomes, skills and knowledge required to strategically manage the marketing process and marketing personnel within an organisation.

BSBMKG607B Manage Market Research
This unit describes the performance outcomes, skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.

Subject Name: Develop Marketing Plan
This subject involves in planning marketing activities , developing marketing objectives conducting strategic analysis and preparing a marketing plan report.

Advanced Business Project subject consists of 2 competency units:

BSBMKG608A Develop organisational marketing objectives
This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.

BSBMKG609B Develop a marketing plan
This unit describes the performance outcomes, skills and knowledge required to research, develop and present a marketing plan for an organisation.

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